Strategy & Planning | Our strategies use technology to help support your business goals.

Strategy & Planning | Our strategies use technology to help support your business goals.

Personalization Strategy

Many businesses understand that personalization is critical to improving customer experience but lack the roadmap necessary to define and execute personalized experiences. Velir’s strategic framework helps break this challenge into a series of incremental decisions that leave you with audience segments, personalized messages, and personalized moments. Finding the combinations of these items that make the most impact on your business is the job of a Velir strategist.

Measurement & Optimization

Launching personalized experiences is just the first step in a long journey of continual improvement and optimization. With proper measurement and tracking, you can manage your personalization roll-out by continually refining and testing changes. With this data at your fingertips, your team can confidently share results and ROI.


Velir recognizes that implementing personalization is not a set-it-and-forget-it-activity. Content administrators need tools to manage personalized experiences at a macro and micro-level. It’s for this reason that we’ve developed procedures that help teams manage workflows, reporting, and oversight of their personalized experiences.


The biggest barrier to deploying personalized experiences often has nothing to do with technology, but with empowering staff with the right skills and knowledge to be successful. That's why Velir provides workshops and training stacked with methods and tips for deploying, managing, and measuring personalized experiences for Sitecore XP and Acquia Personalization.