User Experience Design | Experiences designed to fit your audiences' needs

User Tasks & Needs Research

How do your audiences actually use your website or app? Our experience designers uncover qualitative data using interviews, contextual inquiry, and usability testing, paired with quantitative data such as analytics and surveys, so that we can design a system that puts a user’s goals first.

Navigation & Information Architecture

If your audiences are struggling to find what they are looking for, or finding your product “unintuitive,” the problem might be how your content is structured. We examine a user’s real goals and tasks, leveraging audience journeys, landscape analysis, and testing to create useful, meaningful taxonomies and improved wayfinding.

Data Visualization

For two decades, we’ve translated complex data into compelling dynamic visuals that tell engaging, impactful stories. To craft beautiful data visualization experiences, we engage with you through powerful collaboration and a streamlined co-design process, keeping you in close communication with our team.

Learn about our data visualization services 

Concepting & High-Fidelity Prototyping

What will your product look like? What will it feel like to use? How well will it solve the problem at hand? Clean, clear prototypes can be very effective at communicating vision and decisions. To help communicate a vision while defining core functionality, we create realistic, high-fidelity, clickable prototypes that show our best representation of the finished experience.

Concept Testing & Validation

Validating a design is based on much more than a best practice or a gut feeling. To find evidence of a product’s promise (or its weaknesses), we use industry-standard testing methodologies and we conduct multiple rounds of user testing. First, we test the navigation and taxonomies themselves via tree testing and card sorting. Next, we test layouts and messaging via first-click testing and moderated usability testing. During testing, we give each participant the critical list of tasks to complete so we can measure how well the proposed solution addresses and facilitates audience goals.

Product & User Flow Optimization

Starting from a baseline existing product, our team optimizes user flows and reduces time on tasks, eliminating friction, increasing conversions, and making it more accessible and pleasurable to use.