Data Integration and Activation | Break down data silos and improve audience experiences with data integration and activation.
Modern marketers use a variety of marketing technologies to power their efforts. We ensure that these technologies are effectively communicating with each other to improve and unify your audience experiences.
Our data integration and pipeline services break down data silos. By tapping into and connecting your audience data, we empower you to deliver unique personalized experiences that increase audience engagement. Whether you're considering a data lake, custom integration, or connecting to a Customer Data Platform (CDP), we’ll help you integrate data across your marketing technologies.
You probably have access to mountains of audience data, but you might not know how to activate so you can deliver results. To do that we start by working across your business to find and connect data silos. Then we help you make the most out of your data, whether we’re designing a data lake, building an AI-driven personalization engine, or providing a cross-channel analysis of your audiences.
Website Behavior Analytics
To drive effective change throughout your website, we use the power of data to drive our decisions. Together, we’ll determine the most effective metrics for measuring your website’s performance, help you analyze the data collected on an ongoing basis, and provide impactful recommendations to help you meet your digital goals. These services include analytics assessments, recommendations, reporting, and dashboards.
Many technologies have promised "360 views" of customers, but none truly delivered before the arrival Customer Data Platforms. CDPs are built from the ground-up to connect your marketing technologies and coordinate the flow of customer behavior and intent data. They couldn't come sooner given the governance and privacy challenges faced by marketers today. We can walk your organization through the vendor selection process and assist you with integrating the CDP of your choice.
Data Warehouse Implementation
There's no doubt that your business is generating more data than it did five years ago, but can you organize and make sense of it? A thoughtful data warehouse implementation enables marketers, product managers, sales reps, and others to tap into the data your business generates and use it to make decisions. Whether it’s solving your attribution headaches or building a predictive model, we can design responsive solutions to your ever-changing data needs.
Data Science and Machine Learning
Traditional marketing reports focus on a single digital channel at a time. We can join data generated by all your marketing channels and make it available for data mining, advanced analysis, and machine learning. With integrated data you’ll receive improved predictions, make better decisions, and keep your audiences happier.
We help you segment your messaging and use intelligent content recommendations to create an optimized personalization strategy.
Velir | Data Integration and Activation
Meet Adam Ribaudo, VP of Data Integration and Activation. Adam shares his strategy for helping clients make better use of the data they're tracking and organize it to be more effective in achieving business goals.