Your Association Content Playbook
Video is a medium that works across all departments in an association to inform, educate, and inspire its members and prospective members. Because each department may be using video a little differently - or not at all – your team could be left asking questions such as: Where should I start? What programs are best for us and our members? Who should own the video strategy? How do I finance the cost of video? This playbook is designed to answer these questions and help you take the first step towards a strategic video plan. Each video should be measured against three success criteria: to Engage Members, assist in the achievement of Association Objectives, and Generate Revenue - to make your video programming sustainable.