Content & Program Strategy


Content & Program Strategy

At Association TV® we help you identify, refine, plan, and schedule content that will engage members, accomplish association objectives, and generate revenue. These are the three guiding principles to an effective, balanced multimedia content calendar. Our team will work with you to ensure your content is helping you improve recruitment, retention, and revenues. Content planning, scripting, scheduling, and interviewing are just some of the areas where we can help; we scale our services up or down to suit your needs.



Your Association Content Playbook

Video is a medium that works across all departments in an association to inform, educate, and inspire its members and prospective members. Because each department may be using video a little differently - or not at all – your team could be left asking questions such as: Where should I start? What programs are best for us and our members? Who should own the video strategy? How do I finance the cost of video? This playbook is designed to answer these questions and help you take the first step towards a strategic video plan. Each video should be measured against three success criteria: to Engage Members, assist in the achievement of Association Objectives, and Generate Revenue - to make your video programming sustainable.