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Technology as a force for change.
PO Box 66794, Washington, DC, United States, 20035Karin Tracy, VP Marketingktracy@fionta.com202-296-4065

Fíonta has provided technology services to almost 1,200 associations and nonprofits since 2001. As a Salesforce Partner, Fíonta has expertise in migrating associations to Salesforce as well as with Fonteva and Nimble AMS implementations and upgrades. Staff are certified in Nonprofit Cloud, Experience Cloud, Marketing Cloud Account Engagement (Pardot), Marketing Cloud Engagement, Service Cloud, Tableau, and more. Fíonta’s UX and development teams specialize in human-centered design, data integration with Salesforce, and support for open-source websites.

Salesforce for Associations

More than ever before, associations are being challenged to do things differently. Changing demographics, competing forces, the ongoing public health crisis, and a change in the way members expect benefits and services to be delivered are all creating pressure on association leadership and staff to retain and gain members. In this session, Fíonta provides an overview of commercial AMSs built on Salesforce, a custom solution built on native Salesforce, and the associated Apps that can help you best meet your members’ needs. We cover what to look for in an implementation partner for a Salesforce solution and running a successful procurement process, and we’ll discuss how you can prepare to move from a legacy system and how to set expectations with your team.

Reducing Member Churn with Predictive Analytics with Fionta

In an ideal world, association members would remain highly engaged and renew every year. Unfortunately, that’s not usually how it goes. How can we find those at-risk members to take action leading up to renewal? How can we understand the tendencies and motivations of those who renew and those who lapse? Fíonta and Association Analytics cohosted this one-hour session in which we discussed how data science and predictive analytics tools can inform your member retention and renewal efforts. We also shared common methods to measure member engagement, talked about how predictive analytics tools can complement your membership retention efforts, and gave pointers on how association executives and membership staff can get started.